Data and creativity – How APCO uses NewsWhip for its storytelling campaigns
We spoke to Steve Salvador, Creative Director and Head of Brand Programming at APCO Worldwide about the role of data in video storytelling campaigns.
Three Things You Should Know About Brands as Media Channels
It’s difficult for companies to stand out in today’s crowded media environment. Some of the most effective brands are acting as their own media channels, producing subscription-worthy original programming. Steve Salvador, head of video in APCO Worldwide’s Washington office, shares three tips for creating the most dynamic content for your channel.
"Conventional" Lessons in Virtual Event Programming
Observations from the 2020 Democratic and Republican National Conventions
There are some useful lessons emerging from the Democratic and Republican National Conventions about what’s working, and what’s not, in virtual event programming.